000			01176nam a2200169Ia 4500
005			20251024123726.0
008			251016s9999||||xx |||||||||||||| ||und||
020			_a9781616894863
082			_bRAN _a760
100			_aRand, Paul
245		0	_aPaul rand _b: a designer's art
260			_aNew York : _bPrinceton Architectural Press, _c2016
300			_axiv,246p.
500			_aArt for Art's Sake, The Beautiful and the useful,1. The Designer's Problem,4. The Symbol in Visual Communication,7. Versatility of the Symbol,14. The Trademark,24. Seeing Stripes,39. Imagination and the Image,45. Integrating form and content,48. Ideas About Ideas,79. The Meeting of Repetition,87. The Role of Humor,101. The Rebus and the Visual Pun,114. Collage and Montage,137. Yesterday and Today,143. Typographic form and expression,149. About Legibility,177. The Good Old"Neue Typografie",181. Design and the play Instinct,189. Black Black Black,203. The Art of the Packag:Tomorrow and Yesterday,213. The third dimension,218. The Complexity of color,225. Word pictures,227. The Lesson of Cezanne,230. Politics of Design,233. Integrity and Invention,237.
650			_aGraphic Design
942			_cBK
999			_c87 _d87