TY  - BOOK
AU  - Rand, Paul
TI  - Paul rand: : a designer's art
SN  - 9781616894863
U1  - 760 
PY  - 2016///
CY  - New York
PB  - Princeton Architectural Press
KW  - Graphic Design
N1  - Art for Art's Sake, The Beautiful and the useful,1. The Designer's Problem,4. The Symbol in Visual Communication,7. Versatility of the Symbol,14. The Trademark,24. Seeing Stripes,39. Imagination and the Image,45. Integrating form and content,48. Ideas About Ideas,79. The Meeting of Repetition,87. The Role of Humor,101. The Rebus and the Visual Pun,114. Collage and Montage,137. Yesterday and Today,143. Typographic form and expression,149. About Legibility,177. The Good Old"Neue Typografie",181. Design and the play Instinct,189. Black Black Black,203. The Art of the Packag:Tomorrow and Yesterday,213. The third dimension,218. The Complexity of color,225. Word pictures,227. The Lesson of Cezanne,230. Politics of Design,233. Integrity and Invention,237.
ER  -