TY  - BOOK
AU  - Oswald,Laura R.
TI  - Doing semiotics: a research guide for marketers at the edge of culture
SN  - 9780191861123
PY  - 2020///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing research
KW  - Semiotics
KW  - Consumer behavior
UR  - https://academic.oup.com/book/40494
ER  -