Paul rand (Record no. 86)

MARC details
000 -LEADER
fixed length control field 01176nam a2200169Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251024123725.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781616894863
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number RAN
Classification number 760
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rand, Paul
245 #0 - TITLE STATEMENT
Title Paul rand
Remainder of title : a designer's art
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Princeton Architectural Press,
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent xiv,246p.
500 ## - GENERAL NOTE
General note Art for Art's Sake, The Beautiful and the useful,1. The Designer's Problem,4. The Symbol in Visual Communication,7. Versatility of the Symbol,14. The Trademark,24. Seeing Stripes,39. Imagination and the Image,45. Integrating form and content,48. Ideas About Ideas,79. The Meeting of Repetition,87. The Role of Humor,101. The Rebus and the Visual Pun,114. Collage and Montage,137. Yesterday and Today,143. Typographic form and expression,149. About Legibility,177. The Good Old"Neue Typografie",181. Design and the play Instinct,189. Black Black Black,203. The Art of the Packag:Tomorrow and Yesterday,213. The third dimension,218. The Complexity of color,225. Word pictures,227. The Lesson of Cezanne,230. Politics of Design,233. Integrity and Invention,237.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Graphic Design
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total checkouts Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Edutech Edutech Book Bank 10/24/2025 Design Book Studio 2821.00   D1147 10/24/2025 4340.00 10/24/2025 Books